Get ready to skyrocket your social media marketing game with our exciting course on mastering the art of social media for business success! In today’s digital age, social media has become an indispensable tool for companies to connect with their audience, boost brand visibility, and drive unprecedented growth. This course is your ultimate guide to unlocking the power of social media platforms and harnessing their full potential.
We believe that success starts with a solid foundation, and that’s why we emphasize the importance of understanding the basics of social media before diving into any marketing campaign. By taking the time to research and learn from industry experts, you’ll gain valuable insights and uncover the secret strategies that top companies employ to achieve remarkable results.
What sets our course apart is the comprehensive exploration of each social media platform. From Facebook’s unparalleled reach to Twitter’s real-time engagement, from Instagram’s visual storytelling to LinkedIn’s professional networking prowess, we leave no stone unturned. We’ll walk you through the fundamentals of each platform, equipping you with the knowledge and skills to create compelling content and drive maximum engagement.
But that’s not all! Our course goes beyond just theory. We provide step-by-step instructions on setting up accounts, ensuring that you hit the ground running from day one. We’ll also demystify the complex world of social media terminology, so you can confidently navigate discussions and stay ahead of the curve.
And here’s the icing on the cake: we offer an exclusive bonus exam that allows you to test your newfound expertise. This exam will challenge your understanding of the course material and provide you with valuable feedback to further refine your skills. By acting this exam, you’ll not only boost your confidence but also showcase your social media mastery to potential employers and clients.
So, if you’re ready to take your social media game to the next level, join us on this exhilarating journey. Unleash your creativity, amplify your brand’s voice, and tap into the immense power of social media marketing. Enroll today and watch your online presence soar to new heights!
Social media usage
Everyone recognizes the value of being active on social media, but maintaining it can be challenging given time and effort restrictions. When more urgent issues arise, many small business owners start out strong in their usage of sites like Twitter or Instagram but rapidly lose interest. Thankfully, there are methods to make sure you monitor your profiles for just two hours per week, even while lounging on your couch! You’ll soon be utilizing the potential of social networking without feeling overburdened by its demands if you have some useful advice and tactics at your disposal.
Information about our course for aspiring social media marketers
In recent years, social media has taken the role of conventional communication channels as the new word-of-mouth. The majority of users hardly scratch the surface of what these social media platforms can achieve for them. This course bundle offers 10 hours of instruction on a variety of websites, including Facebook, Twitter, Linkedin, Reddit, Pinterest, and more.
What will you learn:
We have 145 videos and 10 hours of training in our social media course. Students will gain knowledge about how to create Google accounts, how to utilize Twitter, how to use Facebook for business, and more as they progress through the course.
Course Outline:
Module 1.0 Introduction
Social Media Introduction
Creating A Google Account
Setting Up Your Twitter Account
Getting Your Twitter House In Order
Why Facebook For Your Business
Using Facebook As A Business
Setting Up Your Business Page
Setting Your Cover Photo
Tying It All Together
Tip-Adding Admins On Facebook
Module 2.0 Adjusting Your Facebook Settings
Adjusting Your Settings-Part1
Adjusting Your Settings-Part2
Adjusting Your Settings-Part3
Updating Your Page Info-Part1
Updating Your Page Info-Part2
Tips For Getting 25 Likes
Using Facebook As Your Business Page
Module 3.0 Posting on Facebook
What Kind Of Person Would Your Business Be
How To Post To Facebook
What To Post
Sharing Posts
Sharing Links
Pinning And Highlighting With Posts
Tips For GeneratingTraffic
Getting Notifications And Staying In Client’s News Feed
Comment Moderation
The Activity Log-Where Do Hidden Posts Go
Scheduling Posts
Module 4.0 Facebook Advertising
Intro To Facebook Advertising
Setup Advertising Account
Types Of Advertising On Facebook
Ad Testing
Choosing Our Audience-Location
Choosing Our Audience-Age And Gender
Choosing Our Audience-Precise Interests
Choosing Our Audience-Broad Categories
Choosing Our Audience-Connections
Choosing Our Audience-Advanced Targeting Options
Choosing Our Audience-Campaign And Budget
Other Types Of Ads-Part1
Other Types Of Ads-Part2
Ad Campaign Manager-Part1
Ad Campaign Manager-Part2
Outside URLs
Building Ad Text
News Feed Format And Creating Your Audience
Campaign Pricing And Schedule
Ad Campaign Tracker
Module 5.0 Facebook Insights
Facebook Insights-Overview Intro
Analyzing Page Posts
Engaged Users
Talking About This
Virality
Likes
Reach
Reach And Frequency
Page Visits
Talking About This
Conclusion
Module 6.0 Facebook Analytics
New Facebook Analytics Overview
Page Likes
Post Reach
Page Visits
Posts
People
Module 7.0 Twitter
Limiting the Number Of Actions
Setting Your Twitter Preferences
Finish Setting Up Your Profile
Twitter Widgets
Who To Follow
Connect
Bringing Followers From Facebook
Intro To Hashtags
Examples Of Hashtags
Monitoring What’s Going On
Using Twitter For Social Listening
Social Media Tips
Hashtags Across Social Media
Module 8.0 Pinterest
Overview Of Pinterest
How Does Pinterest Relate To Your Business
Industry Specific Sites
The Uses of Pinterest
Conclusion Of Pinterest
Module 9.0 Reddit
Introduction To Reddit
The Rules Of Reddit
Module 10.0 Tumblr
Tumblr Introduction
Setting Up A Tumblr
Dashboard
Posting To Tumblr
Testing Your Post
URL Post
Chat Post
Audio On Tumblr
Video On Tumblr
Tumblr Conclusion
Module 11.0 LinkedIn
Introduction To LinkedIn
Overview Of The Interface And Settings
Open Link Settings
LinkedIn Groups
Adding And Removing Applications
Basic Account Settings
Updating Your Public Profile
LinkedIn Connections Groups And Pages
LinkedIn Channels And Today
Advertising On LinkedIn
Module 12.0 Google+ and Youtube
Introduction To Google Plus
Overview Of The Interface
Setting Up A Google Plus Page
Linking Your Other Social Networks
Linking Your Website To Your Google Plus Page
Review Of Your Google Plus Dashboard
Notification Settings For Google Plus
Photo Settings In Google Plus
Google Plus And YouTube
YouTube Advanced Settings
Interface For Uploaded Video
Sharing Videos Across Your Social Network
Updating Your About Section
Quick Recap Of Everything Covered So Far
Module 13.0 Best Practices
Determine Your Goals
Create Your Persona Or Voice
Decide On Your Platforms
Establishing A Social Media Manager
Coordinate With Customer Service
Create A Predetermined Crisis Management Plan
Stick To The Script
Building Relationships With The Media
Find Your Evangelist
Stay Informed-Part1
Stay Informed-Part2
Module 14.0 Additional Tools
Bitly
Woobox-Part1
Woobox-Part2
Hoot Suite-Part1
Hoot Suite-Part2
Storify
Social Media Rules And Tips
Tweet deck-Boolean Search
Social Media Conclusion
Frequently Asked Questions About Social Media
What can I expect from the Social Media 101 online course?
The Social Media 101 online course is a comprehensive 10-hour program that covers various aspects of social media. With 145 videos, it provides in-depth knowledge and practical guidance. You will learn essential skills such as setting up Google accounts, navigating Twitter effectively, and understanding how to leverage Facebook for business purposes.
What’s included in the course?
The course includes 9 hours of training with 139 on-demand videos, each covering different topics related to social media. The videos have closed captions for accessibility. To assess your understanding, there are also 13 preparation questions. Upon successful completion of the course, you will receive a certificate to validate your achievement.
I’m new to social media for business. Will this course help me get started?
Absolutely! The Social Media 101 course is designed to cater to beginners in social media for business. It provides step-by-step instructions for setting up accounts and covers basic terminology to help you establish a strong foundation. By the end of the course, you will have the knowledge and confidence to start utilizing social media effectively for your business.
I’m worried I won’t have time to maintain my social media presence. Can this course help?
Yes, this course addresses the common concern of time management when it comes to maintaining an active social media presence, especially for small business owners. It offers valuable tips and strategies to manage your social media profiles efficiently, requiring only two hours per week. By implementing these techniques, you can effectively leverage the power of social networking without feeling overwhelmed.
What will I learn from this online course?
The Social Media 101 online course provides a comprehensive 10-hour training program with 145 videos. In addition to learning how to set up Google accounts and use Twitter proficiently, you will gain a deep understanding of the significance of Facebook for businesses. The course covers various topics, equipping you with the essential knowledge to utilize social media platforms effectively for your business.
