Program Overview:
This data analytics course provides fundamental concepts of data analytics through realworld case studies and examples and gives insights into how to apply data and analytics
principles in your business. You’ll learn about project lifecycles, the difference between data
analytics, data science, and machine learning; building an analytics framework, and using
analytics tools to draw business insights.
Program Features:
- 2 hours of online self-paced learning
- Lifetime access to self-paced learning
- Industry-recognized course completion certificate
- Real-world case studies and examples
Prerequisites:
This Introduction to Data Analytics course has been designed for all levels, regardless of
prior knowledge of analytics, statistics, or coding. Familiarity with mathematics is helpful
for this course.
Target Audience:
This course is ideal for anyone who wishes to learn the fundamentals of data analytics
and pursue a career in this growing field. The course also caters to CxO-level and middle
management professionals who want to improve their ability to derive business value and
ROI from analytics.
Key Learning Outcomes:
When you complete this Introduction to Data Analytics course, you will be able to
accomplish the following:
- Understand how to solve analytical problems in real-world scenarios
- Define effective objectives for analytics projects
- Work with different types of data
- Understand the importance of data visualization to drive more effective business decisions and ROI
- Understand charts, graphs, and tools used for analytics and use them to gain valuable insights
- Create an analytics adoption framework Identify upcoming trends in data analytics
Course Curriculum:
Lesson 01 – Data Analytics Overview
- Introduction
- Data Analytics: Importance
- Digital Analytics: Impact on Accounting
- Data Analytics Overview
- Types of Data Analytics
- Descriptive Analytics
- Diagnostic Analytics
- Predictive Analytics
- Prescriptive Analytics
- Data Analytics: Amazon Example
- Data Analytics Benefits: Decision-making
- Data Analytics Benefits: Cost Reduction
- Data Analytics Benefits: Amazon Example
- Data Analytics: Other Benefits
- Key Takeaways
Lesson 02 – Dealing with Different Types of Data
- Introduction
- Terminologies in Data Analytics – Part One
- Terminologies in Data Analytics – Part Two
- Types of Data
- Qualitative and Quantitative Data
- Data Levels of Measurement
- Normal Distribution of Data
- Statistical Parameters
- Key Takeaways
Lesson 03 – Data Visualization for Decision making
- Introduction
- Data Visualization
- Understanding Data Visualization
- Commonly Used Visualizations
- Frequency Distribution Plot
- Swarm Plot
- Importance of Data Visualization
- Data Visualization Tools – Part One
- Data Visualization Tools – Part Two
- Languages and Libraries in Data Visualization
- Dashboard Based Visualization
- BI and Visualization Trends
- BI Software Challenges
- Key Takeaways
Lesson 04 – Data Science Data Analytics and Machine Learning
- Introduction
- The Data Science Domain
- Data Science, Data Analytics, and Machine Learning – Overlaps
- Data Science Demystified
- Data Science and Business Strategy
- Successful Companies Using Data Science
- Travel Industry
- Retail
- E-commerce and Crime Agencies
- Analytical Platforms Across Industries
- Key Takeaways
Lesson 05 – Data Science Methodology
- Introduction
- Data Science Methodology
- From Business Understanding to Analytic Approach
- From Requirements to Collection
- From Understanding to Preparation
- From Modeling to Evaluation
- From Deployment
- Key Takeaways
Lesson 06 – Data Analytics in Different Sectors
- Introduction
- Analytics for Products or Services
- How Google Uses Analytics
- How Linkedin Uses Analytics
- How Amazon Uses Analytics
- Netflix: Using Analytics to Drive Engagement
- Netflix: Using Analytics to Drive Success
- Media and Entertainment Industry
- Education Industry
- Healthcare Industry
- Government
- Weather Forecasting
- Key Takeaways
Lesson 07 – Analytics Framework and Latest trends
- Introduction
- Case Study: EY
- Customer Analytics Framework
- Data Understanding
- Data Preparation
- Modeling
- Model Monitoring
- Latest Trends in Data Analytics
- Graph Analytics
- Automated Machine Learning
- Open Source AI
- Key Takeaways
