Digital Strategy for Brand Marketing


This Digital Strategy for Brand Marketing course provides an overview of brand management and marketing principles & concepts that help businesses to grow. Enroll Now!

SKU: 709c7b184a82 Category:

Program Overview:

Build a brand for your business that leaves a lasting impression on customers with
Dooey Digital Strategy for Brand Marketing course. This course will teach you the
effective use of the content, images, and user engagement strategies that will appeal to
your target market. Upon course completion, you will understand how to develop brand
guidelines, create an effective brand strategy, leverage customer brand equity, track
analytics, and properly manage your brand.

Program Features:

  • 3+ hours of self-paced learning
  • Applicable across industries such as FMCG, retail, BFSI, e-commerce, pharmaceuticals, or
  • Real-life examples and case studies from prominent companies
  • Equips you to plan, develop, and direct marketing campaigns with brand consistency
  • Learn how to manage external partners including ad agencies and digital marketing firms
  • Lesson-end quizzes and hands-on projects

Delivery Mode:

Self Paced


There are no prerequisites to take this Brand Marketing course. Anyone with an interest in
the marketing domain can take this course.

Target Audience:

  • Business graduates
  • Marketing professionals
  • Middle management professionals
  • Marketing managers
  • Digital Marketing professionals

Key Learning Outcomes:

Upon completion of this Digital strategy for Brand Marketing certification course, you will
become familiar with brand marketing and management methodologies and be able to:

  • Leverage brand marketing in the digital era
  • Build brands in startups and multi-brand companies, across cultures and geographies
  • Nurture the brand value proposition
  • Create brand marketing campaigns across all major digital channels and platforms and
  • execute marketing strategies with cross-functional teams
  • Determine Key Performance Indicators to measure the Brand
  • Manage the agency relationship for your brand
  • Track consumer and market insights by reviewing metrics such as sales volume, market
  • share, profit projections, pricing and distribution
  • Conceptualize strategic initiatives and implement the details of a marketing campaign
  • Develop brand standards and usage guidelines

Certification Details and Criteria:

  • Complete 85% of online self-paced learning or attend 1 exclusive Live Virtual Classroom

Course Curriculum:

Lesson 01 – Course Introduction

Lesson 02 – Brand Marketing in the Digital Era

  • Brand Marketing in the Digital Era
  • Branding and Marketing
  • Marketing- Then and Now
  • What Differentiates Marketing from Brandin
  • Case Study: Nike
  • Roles and Responsibilities of the Modern Brand Manager
  • Career Prospects for brand marketing
  • Key Takeaways
  • Knowledge Check

Lesson 03 – Brand Strategy

  • Brand Strategy
  • Brand values
  • Brand Vision
  • Brand Mission
  • Brand Objectives
  • Brand Promise
  • Brand- As a Product or an Asset
  • How Digital Is Revolutionizing Branding
  • Transformation Imperatives
  • Digital Transformation Roadmap
  • How to Build a Brand from Scratch
  • Research Your Target Audience
  • Identify Your Core Values
  • Choose Your Business Name
  • Define Your Branding Attributes
  • Write a Slogan That Aligns with Your Mission
  • Design Your Logo
  • Apply and Evolve Your Branding
  • Branding KPIs
  • Brands within a Brand
  • Types of Multi-Brand Strategies
  • Geographies
  • Key Takeaways
  • Knowledge Check

Lesson 04 – The Digital Consumer and Customer-based
Brand Equity (CBBE)

  • Digital Consumer and Customer-Based Brand Equity
  • Customer-Based Brand Equity Model (CBBE)
  • CBBE Model-Step 1
  • CBBE Model- Step 2
  • CBBE Model-Step 3
  • CBBE Model- Step 4
  • Consumer Journey vs Brand Loyalty
  • Nurturing Brand Value Proposition
  • Merging and Morphing Channels
  • Uncovering Audience Attributes through Data Signals
  • Types of Data Signals
  • Brand Signals
  • Why Brands Fail
  • Key Takeaways
  • Knowledge Check

Lesson 05 – Nurturing the Brand

  • Nurturing the Brand
  • Developing Brand Guidelines
  • Step One Find Inspiration
  • Step Two Develop Essential Elements Brand Story
  • Step Two Develop Essential Elements—Logo
  • Step Two Develop Essential Elements Colors
  • Step Two Develop Essential Elements—Typography
  • Step Two Develop Essential Elements Imagery and Voice
  • Step Three Add Specific Sections
  • Different Types of Campaigns Acquisition
  • Different Types of Campaigns Monetization
  • Different Types of Campaigns Engagement 2
  • Digital Marketing Trifecta
  • Owned Media
  • Paid Media
  • Earned Media
  • Demystifying Medium, Channel, and Platform
  • Campaign Planning
  • Barriers to Brand Development
  • Key Takeaways
  • Knowledge Check

Lesson 06 – Channels

  • Channels
  • Social Media
  • Facebook
  • Facebook Pages
  • Facebook Groups
  • Facebook Messenger
  • Facebook Live
  • Facebook Ads
  • Instagram
  • Snapchat
  • Twitter
  • Pinterest
  • Online Videos
  • YouTube Channel and Advertising
  • Digital Drivers Search
  • Display Ads
  • Retargeting
  • Influencer Marketing
  • Who Is an Influencer
  • Personalization at Scale
  • Key Takeaways
  • Knowledge Check

Lesson 07 – Brand Analytics and Insights

  • Brand Analytics and Insights
  • Why Is Measurement Essential
  • Facebook Performance
  • Video Benchmark
  • Key Performance Indicators KPIs
  • Metrics or KPIs
  • What Are the Best Metrics to Use as KPIs
  • Critical to Quality
  • Communicating Insights through Dashboards Part B
  • Brand Lift
  • In-Market Testing Example Video Campaign
  • Case Study: Vodafone Brand Lift on Youtube
  • Key Takeaways
  • Knowledge Check

Lesson 08 – Managing the Agency Relationship

  • Managing the Agency Relationship
  • Brand Strategy vs Brand Execution
  • Marketing Consultancies
  • What to Ask Your Agency
  • Key Takeaways
  • Knowledge Check

Lesson 09 – Brand Management

  • Brand Management
  • Tools to Manage Brands
  • Brand Monitoring Solutions
  • Case Study: Airlines
  • Brand Crisis Management
  • Case Study: United Airlines
  • Key Takeaways
  • Knowledge Check

Lesson 10 – Conclusion and Recap

  • Course Highlights