Digital Marketing for CXOs

$199.00

Dooey offers Industry first Digital Marketing course for CXOs and top leadership team to improve their organization’s online marketing efforts.

Digital Marketing for CXOs

$199.00

SKU: 2811748eac02 Category:

Program Features:

  • Industry’s first course on digital marketing for leadership
  • Segmented approach to customer lifecycle
  • Metrics-based campaign evaluation

Delivery Mode:

Online Self learning.

Prerequisites:

There are no prerequisites to take this course.

This course is best suited for leaders across industries, business professionals, leadership teams,
and senior management.

Key Learning Outcomes:

When you complete this Digital Marketing for CXOs course, you will be able to accomplish
the following:

  • Understand your audience and evaluate customer lifetime value
  • Learn about RFM Analysis, attribution, and identify customer touchpoints
  • Understand the customer journey which is a starting point for acquisition conversion,
    retention, and expansion of customer base
  • Target your customer using advanced segmentation from personas and product thinking
  • Learn about the evolution of marketing over the years and understand how users interact with
  • your brand through different technologies, social media, and tools

Course Curriculum:

Lesson 1 – Overview of the Digital Marketing Evolution

  • Faculty Introduction
  • Introduction
  • The MarTech Landscape
  • Customer Journey
  • Measuring the Digital Enterprise
  • Marketing Organization Structure
  • The Way Forward