Program Features:
- Industry’s first course on digital marketing for leadership
- Segmented approach to customer lifecycle
- Metrics-based campaign evaluation
Delivery Mode:
Online Self learning.
Prerequisites:
There are no prerequisites to take this course.
This course is best suited for leaders across industries, business professionals, leadership teams,
and senior management.
Key Learning Outcomes:
When you complete this Digital Marketing for CXOs course, you will be able to accomplish
the following:
- Understand your audience and evaluate customer lifetime value
- Learn about RFM Analysis, attribution, and identify customer touchpoints
- Understand the customer journey which is a starting point for acquisition conversion,
retention, and expansion of customer base - Target your customer using advanced segmentation from personas and product thinking
- Learn about the evolution of marketing over the years and understand how users interact with
- your brand through different technologies, social media, and tools
Course Curriculum:
Lesson 1 – Overview of the Digital Marketing Evolution
- Faculty Introduction
- Introduction
- The MarTech Landscape
- Customer Journey
- Measuring the Digital Enterprise
- Marketing Organization Structure
- The Way Forward
