Digital Marketing for CXOs

Program Features:

• Industry’s first course on digital marketing for leadership
• Segmented approach to customer lifecycle
• Metrics-based campaign evaluation

Delivery Mode:

Online Self learning.

Prerequisites:

There are no prerequisites to take this course.

This course is best suited for leaders across industries, business professionals, leadership teams,
and senior management.

Key Learning Outcomes:

When you complete this Digital Marketing for CXOs course, you will be able to accomplish
the following:

• Understand your audience and evaluate customer lifetime value
• Learn about RFM Analysis, attribution, and identify customer touchpoints
• Understand the customer journey which is a starting point for acquisition conversion,
  retention, and expansion of customer base
• Target your customer using advanced segmentation from personas and product thinking
• Learn about the evolution of marketing over the years and understand how users interact with
• your brand through different technologies, social media, and tools

Course Curriculum:

Lesson 1 – Overview of the Digital Marketing Evolution

• Faculty Introduction
• Introduction
• The MarTech Landscape
• Customer Journey
• Measuring the Digital Enterprise
• Marketing Organization Structure
• The Way Forward