Advanced Pay Per Click (PPC) Certification Program


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Advanced Pay Per Click (PPC) Certification Program


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Program Overview:

The Advanced PPC Course will transform you into an industry-ready paid marketing
professional. Featuring a clear learning path designed by industry experts, this PPC
certification course will fast-track your digital marketing career with hands-on experience in
managing paid marketing initiatives.

Program Features:

  • 10+ hours of high-quality self-learning content
  • Lifetime access to self-paced learning
  • Industry-recognized course completion certificate
  • Five industry-specific projects
  • 126 demos of Google Ads, Google Analytics, and YouTube Ads tools
  • Aligned to Google Ads and Bing Ads Certification exams
  • Work with Google Ads, Google Analytics, and learn conversion tracking

Delivery Mode:

Online Bootcamp: Online self-learning


There are no prerequisites for this Advanced Pay Per Click (PPC) Certification training. However,
basic digital marketing knowledge is recommended.

Target Audience:

PPC skills are ideal for those who seek all types of positions in paid marketing. The
roles best suited to become PPC specialists are marketing managers, digital marketing
executives, marketing and sales professionals, management, engineering, business, and
communication graduates, and entrepreneurs and business owners.

Key Learning Outcomes:

By the end of this Advanced Pay Per Click (PPC) Certification Training, you will be able to:

  • Understand pay per click advertising concepts
  • Analyze the market shared by each search engine
  • Choose the best-suited keywords to fit the advertising model
  • Analyze different campaign settings and PPC pricing models
  • Develop paid advertisement campaigns and use ad groups effectively

Certification Details and Criteria:

  • Attend one LVC Class OR complete at least 85% of the OSL courses
  • Successfully complete one assessment project

Course Curriculum:

Course Introduction

Lesson 01 – Psychology of Search
Lesson 02 – Buying Funnel
Lesson 03 – Understanding Keyword Organization
Lesson 04 – Keyword Match Types
Lesson 05 – Negative Keywords and Managing Search Terms
Lesson 06 – Keyword Research
Lesson 07 – Creating Compelling Ads
Lesson 08 – Advanced Ad Features
Lesson 09 – Ad Testing
Lesson 10 – Ad Extensions
Lesson 11 – Campaign Types Budget and Reach
Lesson 12 – Location and Language Targeting
Lesson 13 – Introduction to Audience Types
Lesson 14 – How to Segment Data and Create Lists
Lesson 15 – Using the Audience Lists to Reach Customers
Lesson 16 – Introduction to the Display Network
Lesson 17 – Display Targeting Options
Lesson 18 – Display Ad Formats
Lesson 19 – Setting And Measuring Goals
Lesson 20 – Bidding and Attribution
Lesson 21 – Reporting and Testing
Lesson 22 – Ad group organization
Lesson 23 – Campaign Organization
Lesson 24 – Working with Multiple Accounts
Lesson 25 – Introduction to Quality Score
Lesson 26 – Working with Quality Score
Lesson 27 – Quality Score Diagnosis and Pivot Tables
Lesson 28 – Setting Up Your PPC Strategy
Lesson 29 – Creating Your Account
Lesson 30 – Managing Your Account
Lesson 31 – Shopping and Video Campaigns
Lesson 32 – Automation and Other Tools